We were asked to base this piece around a clockwork insect. We then devised and re-imagined a Bee's journey through beautiful gold and diamond encrusted garden scene arriving at a hive inspired by Faberge design combined with the dome atop the Harrods building. It was great to be able to write, produce, direct and animate a piece of content that has the versatility to play out as a cinema advert as well as in store, online and iPad app content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazar
Below - project development process.
